A different approach to cat food
IAMS has always tried to be different, more natural and more innovative than its competitors. A completely different philosophy is present at IAMS than is the case with other companies. This philosophy is based on years of research into animal health. IAMS has found that there is a link between healthy food and animal health. Healthy food can strengthen the immune system, strengthen muscles, reduce fat, reduce tartar and plaque and ensure healthy digestion. Through years of research and commitment to innovation and improvement in the field of pet nutrition, IAMS was the very first to:
- The idea to feed cats as real carnivores.
- Dry food based on animal proteins, which fits the needs of cats.
- Formulas that meet the everyday needs of cats and their owners, such as cat food for multi-cat households and special formulas for older cats.
IAMS for Cats: 2 different product lines
There are two different IAMS cat food ranges: IAMS Naturally and Proactive Health. IAMS always tries to mimic the natural diet of wild cats by considering them as carnivores. You can find more information regarding the two different product lines of IAMS for cats below.
IAMS Naturally
This range of IAMS food is specialised in balanced diets of 100% natural ingredients for your cat. Genuinely 100% natural ingredients, without colourings or flavourings. Because the entire production is in IAMS’ hands, the quality can always be guaranteed and the monitoring is made easy. This only has positive effects for your cat. IAMS Lamb & Rice for cats and IAMS Salmon & Rice for cats are two of the most popular diets for cats.
Proactive Health
IAMS Proactive Health consists of different formulas for each phase of your cat’s life. For example, you have different cat food for kittens, but also for older cats. The IAMS Cat Adult Fish & Chicken is a very tasty dry food for older cats. This food contains very tasty fish and chicken that contributes to the general health of your older cat. The proteins in this food support the older muscles and joints.