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Purina® PRO PLAN®
We, at Purina PRO PLAN, believe that nutrition is the foundation for long-term health, well-being and the starting point for a great life for your pet. PRO PLAN is a reliable choice if you’re looking for products based on advanced, proven science rooted in more than 90 years of passion and expertise. By tailoring the levels of specific nutrients to the exact needs of different pets at every stage of life, the Purina PRO PLAN range delivers optimised nutrition, enabling owners to provide their pets with meaningful health benefits that support long-term wellbeing and lifestyle.
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Popular Purina® PRO PLAN® products
Everything you need for your dog or cat
Purina® PRO PLAN® Supplements
Boost your pet's vitality and well-being
Together with veterinarians, nutritionists and scientists, we have developed a line of supplements that specifically help support mobility, immunity, vitality, skin & coat and relaxation. It is an accessible solution to help improve their wellbeing, without the need for major changes in diet or habits.
Purina® PRO PLAN® Supplements
Purina® PRO PLAN® LiveClear™
Nutrition for an allergy-free environment
The only food that reduces allergens on cat hair. Through nutrition with specific proteins and antibodies, cat allergens on cat hair and dander are reduced by an average of 47%. Currently, 1 in 5 adults worldwide suffers from cat allergy. We believe that life is better when people and animals live together and nothing should get in the way of that, not even cat allergens.
Tailored healthy nutrition
For your cat, there is Purina PRO PLAN Cat, a tasty food line with different types of dry and wet food. Does your cat have a sensitive digestive system? Then Purina Pro Plan Cat – Delicate is a good choice. A cat with many intolerances? Then it can still enjoy Purina Pro Plan Veterinary Diets HA St/Ox Hypoallergenic. For youngsters, there is Purina Pro Plan Kitten various wet and dry food options that will help your kitten grow up healthy and strong.
The power of science
As the owner, you are the most important factor in your dog’s well-being and we are here to help you do that. That is why we focus our research on pet nutrition and care and want to share all our insights with you. Thanks to our constant research, we have developed targeted formulas that meet all nutritional needs for different stages of your pet’s life. The results of our targeted nutrition are scientifically proven.
Frequently asked questions
How does Purina® PRO PLAN® food contribute to my pet's health?
At Purina, they deliberately select ingredients to ensure transparency. The recipes contain proteins that provide a solid foundation for your pet’s diet, alongside carefully chosen carbohydrates for sustained energy. They use nutritious fats and oils with proven benefits, and emphasise the importance of tasty food for long-term health. By using functional ingredients, they support your pet’s health, using a balanced mix of vitamins and essential minerals. They also add antioxidants to ensure freshness and quality.
My dog is allergic to many ingredients. What is the best thing to give?
Nothing is more annoying than complaints caused by food. Think fluctuating stools, vomiting, itching, hair loss, etc. Purina PRO PLAN Veterinary Diets HA Hypoallergenic is the ideal support for all dogs, from small to large and young to old. The food based on maize and hydrolysed soy protein, will help reduce symptoms. The dry food is easy to combine with the Purina PRO PLAN Veterinary Diets HA Hypoallergenic wet food.
Why should I feed my puppy different food than my adult dog?
Purina’s vets and nutritionists have developed a range of puppy foods that offer complete and balanced meals, specially designed to support your puppy in the first few months of his life. These delicious products are packed with high-quality ingredients and nutrients. The colostrum-based puppy range helps support their natural defences, cope with the challenges of everyday life and grow up into healthy, happy adult dogs.
My cat has a lot of bowel trouble. What is the best thing to give?
Purina PRO PLAN has food for cats with sensitive intestines, such as Purina PRO PLAN Cat – Delicate, also available for sterilised cats. With Purina PRO PLAN Fortiflora, you can give your gut an extra boost. Purina PRO PLAN FortiFlora is a complementary food for cats small and large, young and old. This probiotic-based food helps to support and restore the gastrointestinal tract.
How exactly does Purina PRO PLAN® LiveClear® work?
Purina PRO PLAN now presents a new cat-friendly method based on a complete and balanced diet. After three weeks of daily feeding, the amount of allergens on cat hair is reduced by an average of 47%. When cats eat PRO PLAN LiveClear, a protein derived from eggs binds to Fel d 1 and its action is neutralised in cat saliva. In this way, part of the Fel d 1 neutralised enters the environment, reducing the total amount of active allergens in the environment.
